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RSS Feed Around the World09. 04. 09. - 08:45
Paris Hilton loses the golden touch
Croatian Times
Paris Hilton may have dipped herself in gold for an
ad campaign to promote Rich Prosecco but her touch seems to have been anything
but golden for the sales of the sparkling wine in a can.
As well as a legal challenge from Italian vintners
over the right to call the drink "Prosecco" and a high profile bust up at the
management of the firm over her usage as the face of the drink's PR campaign, it
seems that sales are not going as well as planned.
The firm claims to now be selling in more than 30
countries, yet in Serbia the price of 5 GBP a can is so high that thousands have
remained in a warehouse - with 30,000 units reportedly heading to a Stockport
auctioneer that is offering the almost out of date stock at a discount
price.
Anyone interested in the bargain basement cans will
have to move fast - as they expire in May.
Austrian drinks firm owner Guenther Aloys however
remains as passionate about his party girl as ever. "She is the perfect advert
for our product, we have several new campaigns that are already being planned,"
he said.
Tag cloud golden Hilton passionate Guenther price discount expire sales campaign Paris stock Prosecco date planned advert drinks product cans bargain Aloys
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