Wednesday, 11. December 2013 - 21:12
30. 06. 12. - 12:00
Bungling tourist official trying to promote a natural Alpine beauty spot are facing the sack after they dreamed up an ad - featuring one of the biggest man-made eyesores in Europe.
Tourists usually flock to Austria's Tyrol region for its green meadows, mountain views and crystal clear lakes.
But new ads for the area only show the massive Europa bridge - thousands of tons of steel and concrete soaring 620ft above the ground and carrying a six lane motorway.
The ad - published in Germany's big-selling news magazine Der Spiegel - has infuriated local travel experts who say it ruins the region's natural, green image.
"It is certainly not the way I would have gone about promoting it," said Ischgl district head of tourism Alfons Parth.
And luxury ski resort St Anton also said it was a bridge too far.
The resort's head of marketing Wilma Himmelfreundpointner said: "It's very unimpressive, We're not trying to sell motorways."
But tourism officials at Tyrol Werbung - who dreamed up the ad which says 'So Close, So Far' - said they were trying to show how quickly holidaymakers can get to the region.
Director Josef Margreiter claimed: "Sometimes advertising has to go in a different direction to shake things up.
"If people are talking about us that just shows that the adverts worked."
PM Milanovic surprises tourism industry with chemicals story
Croatian Prime Minister Zoran Milanovic has questioned the Croatian tourism strategy of keeping the Mediterranean "as it used to be" by offering to help in transport of deadly chemicals from Syria.
Peljesac bridge is best solution to connect the south of Croatia
Building of the Peljesac Bridge to connect the south of Croatia with the rest of the country could start in 2015.
Bad luck for Boban family
Retired football star Zvonimir Boban and his wife Leonarda were about to celebrate the 20th anniversary of their marriage, but instead she has ended up in a hospital after he accidentally ran over her leg with a car.
Custody extended for Nadan Vidosevic
The president of the Croatian Economic Chamber, Nadan Vidosevic, has been ordered to stay in custody for another two months.
Croatia takes Tivoli Ecoresort as its base in Brazil
Croatian Football Federation has chosen Tivoli Ecoresort in Bahia region as a base for the national team during the 2014 World Cup in Brazil.
Former commander of Goli otok prison dies at 94
Former commander of notorious communist prison Goli otok in northern Adriatic has died.
Italian-Croatian association marks its 20th anniversary
The association used to send humanitarian aid to Croatia during the War for Independence and has later continued to develop relations between the two countries.
Cemetery employees steal gold from graves for 20 years
Fourteen employees of a cemetery and funeral service in Osijek, eastern Croatia, were sacked for stealing gold and jewellery from graves.
Electric Elephant returns to Tisno
Electric Elephant music festival has announced its seventh edition will take part in southern town of Tisno on the island of Murter from 10 to 14 July next year.
Niko Kovac to give the final list of World Cup team by 2 June
Croatian national football team coach Niko Kovac is expected to make his first broad list of players for World Cup in Brazil by 13 May.
The most popular stories –
last 7 days
|Retired priest launches action to get religious education out of schools in Croatia|
|Croatia launches a petition to ban all the politicians|
|Croatia in a group with Brazil|
|French backed company takes over Zagreb Airport|
|Croatian Motorways officials offer resignation|