Saturday, 22. November 2014 - 03:11
05. 07. 11. - 14:00
Business is booming at a Croatian coffee shop after they ditched newspaper subscriptions and replaced the newspaper racks with iPads.
Coffee shop The Box manager Josko Palada said the move that had been a world first had also been great publicity for the business.
He said: "It was a great move. It appeared we were the first coffee shop in the world to do that. We were delighted after papers like The Telegraph in London, or TV channels like Sky News were sending crews in our coffee shop to do a story.
"Guests love our idea and during a morning coffee they surf the net via iPad and enjoy their time. Our business has definitely benefited as a result."
Tha manager has said the new technological departure was just the start of their ideas about how to boost the business.
''Guests expect from us to have something new all the time. That's the secret of running a good coffee shop'', Josko Palada added.
The owners of The Box have secured the iPads with a device that will immediately alarm them in case a client walks out with an iPad.
The Box coffee shop is part of the new Croatian business platform www.fullbusiness.com.
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