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Socialbakers buy Croatia based SocialBrando

Croatian Times

Czech social media analytics company Socialbakers has taken over Croatian social media ad firm SocialBrando.

The company says that by incorporate SocialBrando’s Facebook advertising platform and team it can better help marketers understand their target audiences and how effective their social campaigns are.

In a press release Socialbakers CEO Jan Rezab said: "Measuring the true impact of social media advertising is still in early stages. Socialbakers, with its robust platform and its state-of-the-art social media insights, will offer a unique product, which will not only measure the impact of social media ads, but also help find the right audience demographic. Marketers will, for example, be able to see which target audience is being reached by their competition. With our new tool, brands will be able to get a much more detailed understanding of the audience they’re paying to reach in terms of what they like and want. This means that the audience will interact with the brand on a greater scale and will be more likely to buy the product."




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