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Croatian Railways promotion derailed by critics

Croatian Times

A PR stunt in Croatia backfired for the national railway company after it invited university students to invent slogans advertising the benefits of rail travel in the country. But instead of lavish praise, the railway bosses were derailed by the fact the company Twitter account ended up jammed with funny one-liners that exposed the many shortcomings of their services. "Going on holidays? Spend half of it in a train!", said one. "Experience eternity by travelling with Croatian Railways" was another. And a third: "Buy one ticket, experience two seasons!" There were also many slogans alluding to the age of the trains: "Experience the might of the Austro-Hungarian Empire" or "Croatian Railways - Living Archaeology".




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