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Retailers cashing in on Croatias obsession with Turkish soap

Croatian Times

Just like the movie "Eat,Pray,Love" has popularized travel tours by the same name, the Turkish soap opera "1,001 nights" has Croatians learning Turkish and flying to Istanbul.

Retailers, tour operators and language schools are cashing in on Croatia's obsession with the romantic affair between gorgeous architect Scheherazade and her boss, Onur. The two protagonists have the nation glued to their TV sets every night of the week at 8pm.

Zagreb school of foreign languages "Sjajna zvijezda" has registered a large interest in the Turkish language. In the last week or two, 50 people signed up to learn; demand has never been so high.

"Our new clients are mainly young women below 30 who are not afraid to admit being motivated by their favourite the TV series. They come having picked up a few words from the show, like "merhaba" (good day) or "iyi geceler" (good evening)," says the school's director Jasmin Selihovic.

Merchandise produced by opportunistic retailers showing pictures of the characters has been flying off the shelves. A shirt with Scheherazade's portrait is selling for 13.5 Euros.

"In addition to the fact that they sell well, they bring a smile to everyone in the shopping center," says a sales attendant in WGW boutique.

Even publishing houses are profiting from the renewed interest in the Arabian classic "1001 nights," a collection of fairy tales and stories from which the series takes its name.

And the Kompas travel agency said that the charter flight from Split to Istanbul on 7th of October has been sold out partly thanks to the popularity of the soap.

"Even though the flight was opened earlier, the space filled up during the showing of the last few episodes of the series," said agency's director Ivan Puksar who is planning another four-day excursion to Istanbul that will include some of the shooting locations, says Croatian internet portal Dalje.




Tag cloud classic  Arabian  obsession  Croatia  agency  sales  Scheherazade  flying  Retailers  characters  Istanbul  director  cashing  soap  flight  Turkish  publishing  profiting  series  renewed




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